Have you ever walked past a roulette wheel in Las Vegas?  People are two or three deep watching it spin seeing if it will hit “my number.”  At our golf tournament everyone wins something and while golfers are waiting to spin the wheel they are surrounded by our sponsor table.  Our sponsors are all represented with “point of purchase” or “counter displays.”  Not only are the golfers looking to see what they would like to win, but they are also seeing your product in it’s commercial presentation.