The demographic at these charity golf tournaments are mostly men between the ages of 25-65 with enough discretionary income to spend $250-$750 to play in charity golf tournament.  It’s hard to get new product into golf shops or big box stores, they want to know the product is in demand.  The hardest thing for sponsors/manufacturers to create is demand.  By presenting our sponsors items in various ways, by displaying their logo, by providing collateral so golfers can learn about products we help to create demand.